Example of E-Commerce success and its causes

Amazon.com, Inc.






DOMINATING THE E-COMMERCE WORLD

Amazon.com was founded in 1994, which is the first online retailer in the Internet world. Amazon is using its best marketing techniques and expertise in relation to the market trends and demands of its customers. Amazon.com started as an on-line bookstore, but soon diversified to product lines of VHS, DVD, music CDs, MP3 format, computer software, video games, electronics, apparel, furniture, food, toys, etc. Therefore it contains items that related to all ages, all interests and all fields as well as all areas.

Amazon.com provides a lower cost to its consumers due to they have lower operating costs, thus hold less inventory than the traditional stores in the market. Nonetheless the effective management and consumer identification in the market lead it to achieve tremendous success. The strategy to work better and adopting a strong base of selling products had marks Amazon different from the rest of the e-commerce organizations.

Furthermore, Amazon.com provides exceptional customer services continuously on its consumers and as a result it is on top of the other e-commerce companies. In order to achieve success in their goals they hire local employees in foreign countries as they did in Germany and U.K. It is not only helped them in gathering information about the local market and the demand of the people of these countries but also introduced more channels and branches of Amazon.com in these foreign countries to provide them a familiar look to this e-commerce company. For instance, Amazon.co.uk for United Kingdom and Amazon.de for Germany. This was a brilliant idea for attracting the locals of foreign countries towards its business in regard to expansion its customers and increase in profits.

Globalization has changed the marketing and business trends. Though the concept of e-commerce is at infant stage but it is growing faster and gaining more and more recognition. Amazon.com has gained profit in e-commerce due to its strong organizational and effective team management strategies. But the most significant and distinguishing quality of Amazon.com is its customer relation management. Its effective customer relation policies and meeting the demands of its valuable customers are the key element that marks a distinction to its success from the other e-commerce companies.


Related link:
(1) http://www.termpapergenie.com/success.html
(2) http://en.wikipedia.org/wiki/Amazon.com