Example of E-Commerce success and its causes

Amazon.com, Inc.






DOMINATING THE E-COMMERCE WORLD

Amazon.com was founded in 1994, which is the first online retailer in the Internet world. Amazon is using its best marketing techniques and expertise in relation to the market trends and demands of its customers. Amazon.com started as an on-line bookstore, but soon diversified to product lines of VHS, DVD, music CDs, MP3 format, computer software, video games, electronics, apparel, furniture, food, toys, etc. Therefore it contains items that related to all ages, all interests and all fields as well as all areas.

Amazon.com provides a lower cost to its consumers due to they have lower operating costs, thus hold less inventory than the traditional stores in the market. Nonetheless the effective management and consumer identification in the market lead it to achieve tremendous success. The strategy to work better and adopting a strong base of selling products had marks Amazon different from the rest of the e-commerce organizations.

Furthermore, Amazon.com provides exceptional customer services continuously on its consumers and as a result it is on top of the other e-commerce companies. In order to achieve success in their goals they hire local employees in foreign countries as they did in Germany and U.K. It is not only helped them in gathering information about the local market and the demand of the people of these countries but also introduced more channels and branches of Amazon.com in these foreign countries to provide them a familiar look to this e-commerce company. For instance, Amazon.co.uk for United Kingdom and Amazon.de for Germany. This was a brilliant idea for attracting the locals of foreign countries towards its business in regard to expansion its customers and increase in profits.

Globalization has changed the marketing and business trends. Though the concept of e-commerce is at infant stage but it is growing faster and gaining more and more recognition. Amazon.com has gained profit in e-commerce due to its strong organizational and effective team management strategies. But the most significant and distinguishing quality of Amazon.com is its customer relation management. Its effective customer relation policies and meeting the demands of its valuable customers are the key element that marks a distinction to its success from the other e-commerce companies.


Related link:
(1) http://www.termpapergenie.com/success.html
(2) http://en.wikipedia.org/wiki/Amazon.com

History and Evolution of E-Commerce

Nowadays, e-commerce is a very popular activity in our life. But did you all know the history and evolution of e-commerce?? I think most of us will not know exactly what it means and the history of it. So I would like to share about the history and evolution of e-commerce with all of you through this blog.

E-commerce is known as electronic commerce. The meaning of e-commerce has been change due to the growth of technology. In the late 1970s, e-commerce meant the facilitation of commercial transactions electronically, using technology such as Electronic Data Interchange (EDI) and Electronic Funds Transfer (EFT) to send commercial documents like purchase orders or invoices electronically. In 1980s, the acceptance of of credit cards, automated teller machines (ATM) and telephone banking in the 1980s were also forms of electronic commerce. From the 1990s, electronic commerce include enterprise resource planning systems (ERP), data mining and data warehousing.

Thus, nowadays e-commerce consists of the buying and selling of products or services over electronic system such as the Internet, World Wide Web or others computer networks. This activity can be performed due to the growth of technology.

In around 1994, Netscape introduced a browser program whose graphical presentation significantly eased the use of computer communication for all kinds of computer activity, including e-commerce.

Then, the well-known website that is Amazon.com was launched in 1995 by Jeff Bezos. Amazon.com is a website that began with selling books and until now it has been selling varios of products. In the same time, Dell also began to use internet for commercial transaction. Besides that, eBay was also been launched and founded by computer programmer Pierre Omidyar as AuctionWeb. These are the successful websites that still exist til now although in the beginning these websites faced some lossess and problems. But its have been overcome through the growth of the technology. On the other hand, the are some failure websites that launched in the same time such as dot-com bubble.

In 1998, DSL or Digital Subscriber Line, provides fast, always-on Internet service to subscribers across California. This prompts people to spend more time, and money. The e-commerce business-to-business, business-to-customer and customer-to-customer activities have continue to grown until the twenty-first centuries. By 2001, electronic commerce had not grown to levels anticipated in the late 1990s. Nowadays, buyers were expected to change habits and make the shift from going to a store to shopping on a computer.

References:

1. http://www.vipgo.net/article105.html
2. http://newmedia.medill.northwestern.edu/courses/nmpspring01/brown/Revstream/history.htm
3. http://en.wikipedia.org/wiki/Electronic_commerce
4. http://www.answers.com/electronic+commerce?cat=biz-fin